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Logo
Fashion
Pictures
Mode of Address
Social Media
This logo is iconic and has been iconic to Dizzee for a while now, shown by the varying colours used on it. The way that the logo is crafted says a lot about the artist and this gives off the impression of graffiti. This is significant because graffiti has connotations with the rap genre making it clear for the audience what type of music he produces. Additionally the colours used are quite dark and plain linking again to the rap genre as some people see it as dark and explicit. The logo is the most important part of the brand as it can provide the foundations to build your brand and can be the difference between getting noticed and not. Therefore, Dizzee Rascal has included clues about the type of music but still kept it simple so that the audience can clearly identify who it is.
Dizzee Rascal is either pictured with a smile or a serious face due to the nature of his rap music and his vibrant personality. Because of this, the audience can understand when he is having a laugh which can be an engaging factor.
During his early years, Dizzee Rascal wore the stereotypical attire for a rapper such as a gold chain featured in the image to the right and a hoodie as this was a good way to brand yourself if you were a rapper. Additionally, he wears flat caps frequently to assert his brand and let the audience know what music he produces. Clothing can be the most important indicator about the genre of music as people stereotype all the time.
Dizzee Rascal is comical character and people always anticipate his chat show appearances because of the comedic elements he provides us with. He is featuring in Jonathan Ross' show here and is promoting his new album which is a common path to take for artists that want their music to be heard. This appearance gives him the opportunity to present himself a certain way and make his brand clear towards the audience to gain fans. He is always smiling and willing to talk to people which is a good attribute when trying to get a larger audience.
Dizzee Rascal is a big figure on social media websites like Twitter and Instagram where both accounts are verified showing his popularity. He is mainly known for his controversial comments and has also recently roughed with Wiley. This, whether real or fake, would have gained him publicity and also encouraged people to view his profile where his new albums name features as his cover photo.
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