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Logo
Mode of Address
Social Media
Fashion
Pictures
Little mix's logo has varied since their rise after being brought together on the X factor. The most recognisable logo is the heart with the initials of the band name inside. This suits and adheres to the groups brand as the logo gives off girly connotations and the heart symbolises love which could link to the four girls bond. The font used on this logo and many others is handwritten and curvy which provides the audience with a personal touch as it looks as if they have wrote it themselves. Even though the logos chosen here differ in styles they can all be linked together through colour and other elements which shows evidence of a strong and clear brand.
The way that Little Mix dress, particularly on stage, says a lot about their personality. They seem to dress very appealingly and flauntingly which demonstrates their sassy and confident nature. This form of attire is an engaging aspect of their brand as it will engage a wider audience, especially males, and also demonstrate themselves as role models for teenage girls looking for inspiration. This inspiring image has consequently increased their popularity.
Public appearances are a crucial part of branding when trying to attract an audience and Little Mix partake in multiple of these with TV programmes queuing to have them on their show. These appearances provide them with the foundations to promote their material and show their brand which they obviously do well due their huge fan base.
Little Mix are popular figures on social media websites with their accounts being verified. The Instagram site is filled with images of the band, exclusives and album covers to provide the audience with extra information and more of an insight into the band. Each of the band members also have their own accounts where a lot of personal matters are posted and shared with followers. This allows people to understand more about the band away from music and helps engage a larger audience as their everyday experiences can be seen.
Rather than dull pictures that artists such as Radiohead partake in, Little Mix provide a lot more energy when it comes to having there picture taken. They are almost always smiling which creates a positive image on them and gives us the impression that they are happy all the time even though this is not probably the case. Additionally, they choose to pose in pictures rather than standing still which again shows that they are unique and makes them memorable as the the image to the left will be recognised by many around the world.
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